At the Crossroads of Culture and Business: Résonances to Share Its Expertise at the Aile jeunesse Panel

On September 16, Aile jeunesse de la Rive-Sud will launch its new season with a vibrant event: a networking cocktail where culture and business will meet in a festive and inspiring atmosphere.

Following an energizing icebreaker led to the rhythm of the Merengue, the evening will center on a panel featuring leading voices from the cultural and entrepreneurial fields: Dominique Lapierre (Théâtre de la Ville), Nancy Bélanger (Culture Montérégie), Ilham Rouissi (Toca Danse), and Marjorie Deschamps, co-owner of Résonances.

Marjorie’s participation in the panel will highlight the essential role of culture as both a driver of economic development and a catalyst for innovation and stronger ties between sectors. Drawing on her experience leading Résonances, she will illustrate how artistic projects can generate tangible benefits for businesses, strengthen regional identity, and enrich the social fabric.

By sharing her perspective on the challenges and opportunities specific to cultural entrepreneurship, Marjorie will contribute to a dynamic and thoughtful discussion about the synergies possible between creators, institutions, and entrepreneurs. Her remarks will emphasize the unique value culture brings when fully integrated into business strategies: creativity, authenticity, and the power to bring people together.

The evening will conclude with a networking session where participants will be able to exchange ideas on the topics explored, broaden their professional circles, and leave with fresh perspectives.

By taking part in this panel, Marjorie will reaffirm Résonances’ mission: to give culture its rightful place at the heart of collaboration, reflection, and innovation. A clear commitment that aligns perfectly with the spirit of the event: demonstrating that culture is far more than a sector on the sidelines — it is a strategic partner in building a prosperous and human-centered future.

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